Slave Lake Dental
Slave Lake Dental is a privately owned dental clinic in northern Alberta that offers “small town” patient care with “big city” services. The clinic had established itself in the community as the trusted dental clinic for new and existing patients. The clinic offers routine dental care as well as more advanced services such as Invisalign, implants, sedation and cosmetic dentistry – some of which aren’t type for a small town dental office.
The Challenge
Slave Lake Dental had a vision for the practice that was not represented in it’s out-dated marketing and advertising materials (both online and off-line) – some of the advanced services were relatively unknown to the community that they were offered right in town. Slave Lake Dental had a “cookie cutter”, templated, dental website with minimal flexibility in content, posting, etc.
Also, due to the demand of the services in the area, there was a challenge with attracting and hiring qualified staff into the community.
The Solution
A complete marketing and advertising calendar was created and implemented to ensure patient education, engagement and efficient execution was performed. An integrated marketing approach was designed to bring awareness and leverage social media, print, mailer, and online assets continue to educate and attract patients into more advanced services rather than having to travel long distances for them. A transfer of website to a new CMS platform to allow increased control over branding and content distribution.
“The Smile Project” was created to enhance and highlight the clinics involvement with the local community and giving back to patients who support the clinic.
A successful online and print recruitment campaign was launched and attracted 2 new Dentists as well as a Dental Assistant to the small town to expand their team and continue to deliver on their exceptional standard of patient care. Applications and interest was very targeted and highly qualified which generated much interest in the positions internationally.
The Deliverables
Custom Recruitment Campaign — Online & Print Ads
Full Marketing & Content Creation Calendar
Custom Website & CMS
Custom Dental Videos
Multiple Direct Mail Campaigns
Social Media Engagement Strategy
Online Reputation Marketing Strategy
Patient Referral Program
The Results
Slave Lake Dental continues to test and implement the marketing calendar to attract new patients and educate new ones on the importance of proper oral hygiene. The brand awareness and acknowledgement in the community continues to grow as well as the Team. With creation, marketing and implementation of “Invisalign Day”, Slave Lake Dental experienced a record breaking single day total revenue generated to date and continue to implement this strategy on a regular basis.